Host Montie Soules is back at the National Cattlemen’s Beef Association 2024 CattleCon for an exciting roundup of conversations with industry leaders.
Up first is a visit with Norman Voyles about the Cattlemen’s Beef Board, a 101-member board appointed by the Secretary of Agriculture to oversee the Beef Checkoff.
Listen along to find out how your dollars are growing beef demand worldwide.
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