Sullivan Supply is proud to welcome Whitewater Feed & Fit LLC to the Sullivan Supply family, an operation built from firsthand experience, deep roots in agriculture, and a genuine desire to serve youth livestock exhibitors across the Southwest.
Whitewater Feed & Fit was founded by Autumn Robertson, whose passion for the livestock industry began long before she ever dreamed of running a mobile supply business. Growing up in New Mexico, Autumn showed livestock while her dad, Bub Graham, worked as an ag teacher. Like many families in rural areas, access to quality show feed and supplies was limited, often requiring more than a two-hour drive just to find what they needed to stay competitive.
Seeing that gap firsthand, Bub opened a small feed store to help ag kids access feed locally. While it made a difference, the larger need remained: New Mexico still lacked consistent access to high-quality show supplies and a dedicated dealer presence. That challenge stayed with Autumn and eventually became the spark behind Whitewater Feed & Fit.
Today, Autumn, alongside her husband John, 3 kids, and her parents Bub and Gail Graham, has turned that early challenge into a growing, family-run business serving exhibitors across the state. Even while working a full-time 9–5 job, Autumn continues to pursue this mission so youth in surrounding communities have the tools they need to compete at a high level.
Most recently, the family acquired the County Line Feed Store traveling trailer fleet, allowing them to significantly expand their reach and elevate their show supply operation to the next level. As New Mexico’s only mobile Sullivan Supply dealer, Whitewater Feed & Fit is now covering fairs and jackpots across the state, bringing premium feed, top-tier show supplies, and trusted guidance directly to exhibitors when and where they need it most.
Every member of the family plays a role. Bub and Autumn help mentor and guide the next generation in the barn, while John and Gail keep the mobile supply trailers and logistics running smoothly. Together, they deliver more than products, they provide encouragement, education, and a true sense of community.
Whitewater Feed & Fit has quickly become a trusted resource for New Mexico families, 4-H and FFA members, and exhibitors who value convenience, service, and quality. Sullivan Supply is excited to partner with a team that so clearly shares our commitment to youth, livestock, and the future of the industry.
Looking ahead to 2026, Whitewater Feed & Fit is eager to continue growing their show coverage across New Mexico and the Southwest. Fairs, jackpots, and event organizers are encouraged to reach out to have a Whitewater Feed & Fit supply trailer at their show and help ensure exhibitors have access to the best products available.
Welcome to the Sullivan Supply family, Whitewater Feed & Fit, we’re proud to have you on board and can’t wait to see the impact you’ll continue to make across the Southwest show circuit.
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Phone: 575-284-4270
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Facebook: Whitewater Feed & Fit LLC
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Instagram: Whitewaterfeednfitnm
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Website: whitewaterfeedfitllc.square.site