In case you missed it over the weekend, The GENUINE JBH Podcast has a new episode in our EVOLUTION OF THE SHOW STOCK SPECIES series!!

This time we’re back to BEEF with another exciting interview featuring Johnnie Hook. From discussing some of the first imported “exotic” bulls, to explaining the meaning of being a professional fitter and remembering some influential cattlemen who made an impact on the show cattle industry, this episode is one you don’t want to miss!

Enjoy listening wherever podcasts are played! LINK:

BONUS : Hear Brad and Raymond Gonnet from Competitive Edge Genetics chat about a Reel and TikTok video that’s gone viral not only across the show cattle industry but worldwide. A progressive discussion about where our Industry could be evolving!

The pulse archive