The future of the Beefmaster breed starts with the data behind it.

The future of the Beefmaster breed starts with the data behind it.
In this episode of Beefmaster Banter, Dr. Troy Rowan from the University of Tennessee joins Lance to talk whole herd reporting, fertility traits, EPD accuracy, maternal performance, and the role heterosis plays in advancing the breed. From data integrity to reproductive efficiency, this conversation highlights why complete reporting and strong maternal genetics matter more than ever.
This is about building better cattle.
Making smarter decisions.
Moving the breed forward.
Listen now by clicking one of the links below!
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