Due to the high popularity of Sullivan’s Natural White we had a shortage but we are now back in stock at the Junior National Hereford Expo in Denver. Stop by and big up your bottle today. Sullivan’s Natural White is uniquely designed to enhance the skin, hair, and wool of all livestock leaving the animal with a lighter and brighter appearance. It is a dye-free whitening shampoo, infused with coconut oil that can be used daily, without purple staining. We recommend using Natural White with a Soap Foamer for the best coverage on the animal.