Tip #4 — Maximizing Hair Health with the Rice Root Brush and Sure Coat Max with Justin Shoulfer, Sales Manager — Indiana
“When it comes to growing hair on cattle, two often underappreciated tools can make a major difference in hair quality and presentation are: the Medium Rice Root Brush and Sure Coat Max. Understanding how to use these tools effectively can lead to healthier hair, improved hair growth, and a more polished show ring appearance.
Let’s start with the Rice Root Brush—a staple that sometimes gets overlooked in the show box. This brush is incredibly effective for hair training, stimulating growth, and removing dead hair to make room for new, healthier strands. A great technique after rinsing is to first brush the hair downward to remove excess water and tame unruly spots. Then, switch directions and brush the hair forward to begin training it in the desired show-day direction. This small step makes a big impact over time and sets the foundation for consistent grooming results.
Next up, Sure Coat Max is a go-to product for promoting maximum hair health. After the calf is fully dried, generously apply Sure Coat Max on both sides, paying extra attention to high-impact areas like the legs and underline. Then, use your Rice Root Brush or a Smart Scrubby to work the product thoroughly into the hair. Rather than immediately reaching for the blower, allow the calf to stand in front of a fan for about 15 minutes. This “air dry” time helps the product soak in and nourish the hair without blowing it off prematurely. Afterward, go in with the blower to fluff and style the hair to perfection.
By pairing these two techniques together, you’re setting your livestock up for better hair health, more growth, and a sharp, show-ready appearance every time.”
