We are deeply saddened to hear of the passing of our friend and industry icon, Travis Pembrook. Few people have left as lasting of a mark on the show cattle world as Travis. His passion, leadership, and genuine kindness inspired so many across generations. He was not only one of the greats in the business, but also a true friend to everyone who had the honor of knowing him.
Our hearts are with his beloved wife, Beth, and children, Bret & Bryson, during this difficult time. Please join us in lifting the Pembrook family in prayer as we remember a man whose influence and friendship will never be forgotten.
The show cattle industry lost one of its finest, but Travis’s legacy will live on in the countless lives he touched.


