New Event for 2026!
We’re excited to announce the inaugural Supreme Junior Heifer Drive, premiering January 24, 2026! This elite event invites the top junior heifer breed champions to parade in front of a live rodeo audience for a shot at $54,500 in scholarships and awards — and it’s just the beginning.
– $54,500 in total payout
– $1,000 to every drive competitor
– $10K + banner to the Supreme Heifer
– Judged live during the Pro Rodeo semi-finals
– 26 breed champions eligible
This is where elite cattle and exceptional youth take center stage — and it’s only growing. By 2028, payouts will hit $100,000!
As NWSS CEO Wes Allison says:
“We believe in youth competitors and rewarding their investment with an equally exceptional opportunity.”
Learn More: https://nationalwestern.com/press-release-the-drive-nwss…/
