Things are underway at the 2024 Livestock Marketing Association Annual Convention in Oklahoma City. If you’re onsite, make sure to connect with AICA Field Staff Representative Cody Beck while you’re there. Price discovery is an essential component in creating value for Charolais-sired feeder cattle, and we appreciate the role that auction markets play in adding value to Charolais genetics. Our feeder calf marketing program CharAdvantage is positioned to guide this through genetic verification of Charolais-influenced cattle with built-in components of Terminal Sire Index predictions, marbling indicators and health protocols.
