Remembering Maureen Broad

Maureen Broad passed away on October 6th, 2018. Maureen along with her husband, Loren, operated Choice of Champions grooming supplies, a Sullivan Supply Dealer, in the Colorado and Wyoming regions for many years. Our condelences are with the entire Broad Family during this time, Maureen was an amazing person and will be greatly missed by all.

Sullivan’s Black Velvet Hair Dye

• Thicker formula that produces a brighter black, deeper down to the roots
• Longer holding power with a proven, no burn formula

Step 1
Mix 4-6 kits equal parts Dye (black bottle) and equal parts Activator (red bottle) into a pump up sprayer, spray bottle or a blower fogger (set spray setting on mist NOT stream). Add a splash of Kleen Sheen if desired.

Step 2
Shake Well

Step 3
Apply half evenly across the hair coat comb in, and then spray the rest where more is needed. Apply heavier amounts to the more excessive brown areas.

Step 4
Leave in for 20-30 min. 35 min MAX (if the temperature is warmer place animal under a fan) Never leave animal under direct sunlight while dye is applied.

Step 5
Once time is up rinse entire body until water runs clear. Make sure to get under the tail, belly and between legs these are the sensitive areas.

Step 6
Use Vita Hair Volumizer shampoo to remove any solution left behind. Gently scrub entire calf especially the sensitive areas. Then rinse.

Step 7
Once animal is blown completely dry use Revive or Revive Lite to condition the hair, maximizing the full brilliant black color of Black Velvet.


Stock Show University’s Tip Tuesday

Sullivan’s Stock Show University Clinics help you get tips just like this one from the best livestock professionals in the country.

The most talented ‘professors’ in the industry will focus on all areas needed to achieve the championship look such as: daily care, clipping and fitting, showmanship, nutrition and selection. Stock Show University hosts free clinics at numerous locations and shows across the United States, Canada and Australia. Visit our website at to find more information about clinics, and to see if there are any near you!

Be sure to check back every Tuesday for the next tip for your arsenal!